OUR STORY
The Becker Family
First Logo 1999
Peter & JoAnn Becker
and the Four Boys -
Dan, Dave, Luke and Jake
It all started with a truck… an ice cream truck that is. In the winter of 1999, Dan, the eldest son of Peter and JoAnn Becker, talked his parents into buying an ice cream truck as a prospective business. After much searching, a truck was located and Four Boys Ice Cream was born, named for Peter and JoAnn’s four sons – Dan(15), Dave (11), Luke (5), and Jake (2).
Throughout the next few years, several trucks were added as the business flourished. In addition to selling ice cream on local streets and at various parks and recreation centers, Four Boys began participating in local events. Street fairs and carnivals were soon added to the Four Boys repertoire. In the Spring of 2004,
Four Boys was chosen to be a vendor at the Monmouth County Fair.
Dan, always passionate about the business, researched the feasibility of becoming a soft-serve ice cream vendor. Subsequently, the business purchased its first soft-serve machine and continued participating in events. After realizing success as a mobile vendor, the family decided on its next step: opening an ice cream shop.
In the Fall of 2004, Jack Frost Ice Cream and Luncheonette in Englishtown, NJ decided to sell their business – Four Boys Ice Cream and Luncheonette was now a permanent establishment. They opened in March 2005 as a true family affair. Everyone pitched in and helped in its growth. As in any business, it takes time, effort, passion, and a lot of hard work to make it successful, and Four Boys had it all.
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In the Fall of 2010, the Becker Family decided to focus solely on the ice cream portion of their business, selling the luncheonette. At this time, the event business took off and Four Boys became a fixture, not only at local fairs and events, but at events throughout the tri-state area. Nationally renowned concerts, such as
Governor’s Ball, Bamboozle, and Rock the Bells, were some of the first concerts to showcase Four Boys Ice Cream. Four Boys Concessions, a new division of the business at the time, continues to add events every year to its rapidly expanding calendar, serving not only ice cream and snack items, but delicious food, as well.
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The ice cream shop continued to flourish during this period, and in the Spring of 2013, Four Boys opened their second location in Jamesburg, NJ. The Summer of 2014 found Four Boys expanding to the Jersey Shore, running a food trailer on the boardwalk in Belmar. They briefly had a third location down in Bradley Beach.
Since that summer, they have opened four more locations in Jackson (2016), Milltown (2019), Farmingdale (2020), and Hightstown (2021), NJ!
Growing and expanding on both the family and business front, Four Boys Ice Cream strives to stay a truly family-run business, with everyone helping out in one way or another, working together to make its ice cream, and its reputation, the best of the best! Just like any great owners, they make sure to approve all of their product before it hits the freezers – their favorite part of the job!
The Becker
Family
Back Row, from Left to Right: Jake, Luke, Kristen, Kylee, Dave, Amy & Dan
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Fron Row, from Left to Right: Dalton, JoAnn, Easton, Landon, Peter & Mya
From Left to Right: Dan, Dave, Luke and Jake